Branson's article is aimed at reaching those who are planning on voting for this upcoming election- particularly those who are currently opposed to decriminalization. With public opinion reaching about 50-50 on the topic, it is becoming increasingly important to gain the support of those not affected by the policies, but those of who are concerned with the health and well-being of our country.
Having served with the Global Commission on Drug Policy, Branson is a credible source. He uses statistics throughout his essay which shows that he is knowledgeable on the subject, and has done research to back up his argument. His claim is that they only way to have a real impact on addiction is to decriminalize drug use and treat it as a health problem so that addicts are able to get the help they need without concern of being put behind bars. This will help us to stop filling our prisons with non-violent drug users, free up law enforcement to go after violent traffickers and organized criminal gangs, and decrease addiction in the U.S.. Branson backs this up with statistical data from other countries who have undergone similar changes. In both Switzerland and Portugal when drug use was decriminalized and treatment plans were put in place, country-wide drug use decreased significantly. Branson believes the same to be true for the U.S.
I agree with Branson that decriminalization is a much needed next-step for the war on drugs. Public opinion on legalization of marijuana has changed dramatically in just the past 5 years. A Gallup poll in 2006 recorded 36% of citizens who favored legalization, and 60% who opposed. In 2011, the same poll recorded 50% in favor, and 46% against. This shift in public opinion was more dramatic on this issue than the gay marriage issue, which has become increasingly accepted. In congress, 3 years ago it would have been incredibly hard to find anybody to endorse a measure to repeal federal marijuana prohibition. Now there are around 20 members of congress who support decriminalization. This is still incredibly disproportional to public opinion. 1:2 in public opinion, and approximately 1:27 in congress favor marijuana legalization. This shows the fearfulness surrounding drug policy, but it will, and slowly is changing.
After seeing the impact of the alcohol prohibition movement of 1921, Albert Einstein noted: "The prestige of government has undoubtedly been lowered considerably by the Prohibition law. For nothing is more destructive of respect for the government and the law of the land than passing laws which cannot be enforced." The same is true of federal marijuana prohibition.
Branson, Richard. "America Needs to Open Up the Debate on Decriminalization". The Huffington Post. Web. 19 March 2012. <http://www.huffingtonpost.com/richard-branson/post_3125_b_1364298.html>